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Here's a quick guide to get you thinking. But before you sign up for anything, read the fine print. Keep the letter campaign going with follow-up mailings. You can buy these mailing lists or start your own. If done correctly and repeated over and over again your customer base will grow. Hence, the essence of keeping a mailing list would be lost. Link your article to a landing page where your reader can learn more and include a newsletter sign-up box on the page. Much like garden vegetables, your organically-grown subscriber list will at first be smaller than those whose growth was enhanced using artificial means. Subscriptions and one-time payments can be processed. In this letter, isolate their wants and needs and position yourself as having the solution. When you set up an account, they usually want an email address for you. Send your release to trade publications covering your field. The account offers a built-in shopping cart and accepts one-time or recurring payments. This is the simple mechanics of post card advertising. Hence, they never arrive at the targeted recipient's inbox. You wouldn't offer gun sales to anti-gun activists or religious material to a group of Atheists, now would you? This can be done in your favorite graphics or word program. There is no danger of your message being filtered out as spam. One person now does the work of three staffers. For those suggestions that have a nice fit with your market, make a decision to take action and include them in your marketing activities. In the same way you are being assessed as to your expert know-how, you can use the postings by your peers to identify those with whom it would make sense to explore setting up joint ventures. I like to use two headlines, the second adding more information the first didn't have room to mention. Make sure you have good information the media audience wants, otherwise you don't stand a chance of getting coverage. It's affordable and reliable. You'd have a pool of actual people whom you could court to give your products or services a try, and this would give you a sustainable flow of income for a good number of years to come. com is targeted by companies that make promotional products. Everyday I receive something in the mail from some company. But before you sign up for anything, read the fine print. In the same way you are being assessed as to your expert know-how, you can use the postings by your peers to identify those with whom it would make sense to explore setting up joint ventures. Within seconds you will have a list of website reviews, blog postings, and forum comments. But the biggest news of all is that Google, the biggest search engine conglomerate of them all, is now beginning to incorporate RSS, as can be evidenced by new Google AdSense advertising methods. take a moment now to dig into this. All you need is an RSS feed generator, and all your recipients need is an RSS feed reader. |