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Do you in the industry feel you are already well
serviced by the existing, fragmented network of shows?
Looks like Christmas has come early round
here.
Soft drinks outsell all other FMCG categories
across Europe. small-cell lung cancer. Soft drinks outsell all other FMCG categories
across Europe.
The explanation given for the apparent victory for
Pepsi by Professor Claes Fornell, the researcher in charge of the study, did make
sense - a little annoyingly.
The move is a canny one, with CCA spreading itself
but not overstretching itself.
Guest speaker this year was Christopher Carson, the
former CEO of Constellation Europe and current chair of the Wine and Spirit Trade
Association.
Soft drinks outsell all other FMCG categories
across Europe. The premium vodka market is notoriously competitive, with a new brand
aiming to meet demand for top-end vodkas seemingly launched every month. A company
like the UK-based Blavod Extreme Spirits could also interest Constellation. Guest
speaker this year was Christopher Carson, the former CEO of Constellation Europe and
current chair of the Wine and Spirit Trade Association. In just one sentence, then,
we see a company that specialises in soft drinks set to sell beer and
spirits.
small-cell lung cancer. On a per capita basis,
Scotland has the highest level of vodka consumption in the UK.
The crux of the matter, however, is that the
importance played by value runs right through the wine consumer. It looks like CCA
will have its hands full for the time being.
The move is a canny one, with CCA spreading itself
but not overstretching itself. This place-dropping might work forwards, I reckon.
Brand owners should cast their eyes around the UK and witness the rise of exclusive
bars in cities like Birmingham, Manchester, Leeds and Glasgow and Edinburgh further
afield.
However, a piece by our soft drinks reporter,
Annette Farr, this month got me thinking that, perhaps, there are issues we ought to
support more vocally. The argument is about heritage - traditional vodka-producing
countries have a strong affinity for the product and believe they are the home of
the spirit.
As the planet becomes a smaller place, they argue,
where you come from is an anchor in an ever-changing world.
Where this will end is tough to guess - probably
with a compromise. Richard Sands has said that the company wants to expand in
Europe. And if so, how the hell did some market researcher with a clipboard
ascertain this?
The crux of the matter, however, is that the
importance played by value runs right through the wine consumer.